Consultancy services
July 22, 2020
Purchasing and Product Supply
July 22, 2020
Consultancy services
July 22, 2020
Purchasing and Product Supply
July 22, 2020

Today, many small and medium-sized businesses that deal with international trade do not give the necessary importance to international market research. Since they do not know exactly what it is and how it is done, they make wrong decisions in international sales and marketing. Just participating in international fairs does not mean “doing market research”. If you are going to any sectoral fair for this purpose, this will not only take you beyond helping you know your competitors and potential customers at that fair. The decision to participate in international fairs should be a decision made as a result of market research.

So what is this international market research? How is it done? How does it help us?